Daniel Reifenberger is our latest guest in our People Who Use Transcriptionists series. Daniel is a video marketing and content development consultant for multimillion-dollar online businesses. And guess what? This video marketer hires general transcriptionists to enhance his business and help him sell products online. You can check out his website and follow him on Twitter.
Let’s get started!
Welcome, Daniel! Can you please briefly describe what you do?
I sell products through YouTube to people suffering from back pain. I also sell courses and informational products to physical therapists.
And how do you personally use the services of general transcriptionists in your business?
Since my business relies heavily on YouTube videos, it’s important to have those videos transcribed and uploaded to our websites. This transcribed content, which we also optimize for SEO, helps us rank higher on YouTube, Google, and other search engines. And the higher we rank on search engine results pages (SERPs), the more free traffic we receive for our business.
We also use general transcriptionists to transcribe all of our online video courses. This is a huge value-add for our customers since they get the information in video, audio, and printed formats for quick reference.
Why is it so important to have your audio and video transcribed into text?
I can’t stress enough how important it is to rank high on search engines like YouTube and Google. People rarely go past the first page of results on Google, so ranking high enough to get on that first page is vital.
We’re also big on repurposing our videos into blog posts, eBooks, and course binders that we can sell at different price points.
People consume content differently (some are visual learners, while others prefer to read), so having those different mediums available broadens our potential audience.
Wow, I never thought a general transcriptionist could help create eBooks! So what makes a transcriptionist a GOOD transcriptionist?
Knowing how to correctly spell industry terms is a huge plus. Our business uses a lot of medical terminology, so using a transcriptionist we can trust to get things right the first time is a huge time-saver. (Note: this is NOT the same as medical transcription.)
We also need pretty fast turnaround times. Our videos and products are usually completed as they are needed, so turnaround time is a huge deal. We happily pay a premium for fast turnaround.
Another key to a good transcriptionist is someone who has a network of other great transcriptionists. There are times when our #1 transcriptionist is backed up, so knowing they can still get the job done is huge, even if they are not the one doing it. That is why we always go to our #1 first because we know the job will get done whether they can do it or not.
Those are all great skills! On the flip side, do you have any transcriptionist horror stories to share?
Luckily we haven’t had any truly horrible experiences! But having to remind transcriptionists multiple times about the way we like things done is definitely a turnoff. I don’t like to have to manage people when expectations have already been set. So someone who keeps a file on us and always delivers to our specifications is a must.
We loved learning why this video marketer hires general transcriptionists for his business. Daniel’s honesty about what he needs in a good transcriptionist is super helpful. Quick turnaround times and knowing other transcriptionists who can serve as backups are keys to having a successful work-from-home business. As long as the internet is around, good general transcriptionists will be in high demand.
Would you enjoy making money at home by helping create eBooks and blog posts? I think it would be cool to see an eBook for sale online that I helped create. 🙂 What other content do you think would be fun to work on? Leave me a comment below!